Accounts Action: 17 - 30 November 2005

Accounts Action: 17 - 30 November 2005

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 17 - 30 November 2005.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
GoAir Initiative (Mumbai) The Media Edge (Mumbai)
100 million
Natalia (Chennai-based womenswear) - Universal McCann
NA
Creative
Corner Book Store - Brand Curry
15 million
Godrej Shaving Cream
Contract Mudra
50 million combined
Godrej Snuggy -
Indo Asian Fusegear Ltd - Brand Curry
30 million
Kelvinator refrigerators - Quadrant Communications (Mumbai)
120 - 150 million
Khaitan home appliances, lights, switchgears, cables & wires JWT (Kolkata) Interact Vision (Kolkata)
30 - 40 million
Maxim (Men‘s magazine) - Euro RSCG 20 - 30 million
Natalia (Chennai-based womenswear) - Percept H (Chennai) NA
Prism Cement (Raheja group)
-
INCommunications (Delhi)
25 million
Creative & Media
Jindal Group (Fujifilm, Jindal Polyester & Passion)
- Promodome Communications (Delhi)
50 million
K Raheja Constructions
Sleek Advertising (Mumbai) Wavelength communications (Mumbai)
10 million
Metals and Minerals Trading Corporation
- Mudra (Delhi)
100 million
Muthoot Group (northern and western market)
- Grasshoppers (Delhi)
NA
PC Jewellers business
- Crayons Advertising (Delhi)
30 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com