Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 December - 14 December, 2005.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| ACE Richesse India (financial company from Shapoorji Pallonji Group) |
- | AK&I (Mumbai) |
30 - 40 million
|
| Creative | |||
| ACE Richesse India (financial company from Shapoorji Pallonji Group) |
- | IB&W (Mumbai) |
30 - 40 million
|
| Bank of Baroda | MAA Bozell, Percept H & Interpublicity |
Mudra, Euro RSCG, FCB Ulka, Lintas Personal & Interpublicity (Empanelled) |
400 million
|
| Cambridge Apparels | MX Advertising | Wavelength Communications (Mumbai) |
10 million
|
| Dixcy brand of undergarments | Triton | WOC (Chennai) |
100 million
|
| Luminous Electronics | Vishakha Advertising (Delhi) | Capital Advertising (Delhi) | NA |
| Tez (new brand from Luminous Electronics) | - | M&C Saatchi | NA |
| Vatika Group | Dentsu Marcom |
Dentsu Marcom |
100 million |
| Ventura Enterprise |
Triton |
Oxygen Communication |
10 million |
| IDBI Paisa Builder | - | Leo Burnett (Mumbai) |
40 - 50 million
|
| JK Tyres’ radial truck tyres | - | Everest Brand Solutions | 100 million |
| Michelin India | - | TBWA India | 60 million |
| Tehelka newspaper | - |
INCommunications (Delhi) | 50 million combined |
| Asia-Pacific Institute of Management | - | ||
|
Creative & Media
|
|||
| ING Vysya’s Optimix | - | Bates (Mumbai) |
50 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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