BroadMind has acquired the rights of marketing events such as Pushkar Mela, Rajasthan (October-November); Gwalior Trade Fair, MP (December-January); Maha Kumbh, Nasik, Maharashtra (July to September); Nehru Boat Race, Alapuzha, Kerala (August-September); Sonpur Mela, Bihar (November-December); Magh Mela, Allahabad, UP (January-March); Nauchandi Mela, Meerut, UP (March April).

The level of investments for micro marketing solutions (Northern India Focus November 2003 to March 2004) is as follows:

BroadMind also offers value adds to drive
* audio-video visibility (commercial time/shows/spots);
* visibility on mela ground (screen branding/mela gates/hoardings/kiosks/vinyl banners);
* visibility enroute to mela (hoardings at bus/train stations)
* to increase brand consumer contact (contact programmes through sales boys);
* research to determine run on investments (efficiency study and customised research).

Similarly, the cost of the sponsorship for Nehru Trophy Boat Race in August 2003 is around Rs 3 million (title sponsor); Rs 1.5 million (associate sponsor) and Rs 0.5 million (ground partner). This includes mass media visibility on TV (terrestrial/C&S/cable channels) and print; visibility on ground in the surrounding regions as well as at the venue.

The cost of the main sponsorship for the Nasik Maha Kumbh Mela is around Rs 2 million (gold); Rs 1.5 million (silver); that of the associate sponsorship is around Rs 1 million (gold) and Rs 0.5 million (silver).

Data provided by IMRB International also indicates the following trends*:

* Dialect proprietary consumer insights and market potential study