MUMBAI: The first 40 matches of the cricket World Cup have deliveered a TVR of 2.07 compared to 1.95 for the same period in 2007. Of course, India was elminated early in the 2007 World Cup and so interest had waned.
India playing more matches this time has led to an improved performance.
The match where Pakistan beat Australia got a TVR of 2.28 and a reach of 40 million, accordinmg to Tam Sports data. It had a peak TVR of 5.07. Compared to this in 2007 an England versus Australia Super Eight encounter got a rating of 2.02 and a reach of of 31 million.
The importance of a match is playing a role. England‘s must win match aaginst West Indies got a rating of 2.23 wioth a peak TVR of 7.08. 45 million viewers tuning in for that duel. Compared to that, the Sri Lanka versus New Zealand encounter deliverd a lesser rating of 1.17 with a reach of 37 million. These two teams had qualified for the quarter final stage.
Interestingly, non India match ratings this time have dipped slightly to 1.13 compared to 1.27 in 2007. Reach, though, is up. The New Zealand versus Sri Lanka match in 2007, for instance, got a rating of 1.69 and a reach of 30 million. This time ariound an encounter between the sides gave a TVR of 1.17 and a reach of 37 million.
