MUMBAI: Universal Communications has entered into an alliance with Onyx Webtech for exclusive promotions of their clients on the Internet. The web needs of all the clients of Universal Communications will now be catered to by Onyx Webtech,a division of Onyx Musicabsolute.Com Private Ltd.

The alliance will provide complete technology services to their clients, right from building websites to creating interactive games and contests on the Internet,creating CD-ROMs and evolving SMS driven interactive tools, states an official release.

“Public Relations as a profession has become very demanding these days and clients want to know various avenues of promotions available to them. The press and television have been the traditional avenues for PRs to tackle for their clients but since the Internet has become strong I feel as a PR it is important to tackle it as well. Today everyone wants to have a home on the Internet and wants to make use of technology for maximum reach. Onyx Webtech will provide these technology services to my clients as an added value”, Universal Communications proprietor Parag Desai is quoted as saying in the release.