MUMBAI: Sachin Tendulkar has been named a United Nations Environment Programme goodwill ambassador.

The appointment has been made by UNEP executive director Achim Steiner in Mumbai.
 
Tendulkar has been a strong supporter of the work of the UN, having lent his voice to a Unicef campaign in India, raising awareness about the importance of personal hygiene.

Steiner describes Sachin Tendulkar as a role model to both the young and the old. 
 
Says Steiner, "I am sure that his character, personal integrity, intellect and profile will catalyse widespread environmental action, focusing on 2010 as the UN’s International Year of Biodiversity. Sachin will work with UNEP to raise awareness and the level of global and grassroots response to the loss of the planet’s biological diversity including animals and plants."
 
Adds Tendulkar, "I view this designation as a challenge and an honour. Being part of the effort to save the planet is an immense undertaking but it is a challenge I am ready to undertake. Working with UNEP and cricket fans across the globe, I am in good company. Together we can do it."