MUMBAI: TBWAIndia has stitched a partnership with Ignitee Digital Solutions to offer a full range of digital services to their clients. The agencies have already commenced work on some of their clients.
 
Says TBWAIndia Group CEO Shiv Sethuraman, "Unlike other companies that bolt on a ‘digital specialist‘, we are using the partnership to create digital capabilities at the core of TBWAIndia and TequilaIndia. We see this partnership as the means to create a digitally fluent communication group. We have already started working alongside Ignitee on some of our clients and look forward to a long and successful partnership."
 
Adds TBWAInternational president Keith Smith, "Digital is at the heart of everything that we do, be it advertising, events or retail activation. As such, it is essential that we have the strongest possible digital operation available in the market. This partnership should enable us to do that throughout our India group." 
 
Ignitee Digital Solutions, founded in 2000, provides a comprehensive range of services which include online media planning and buying, search marketing, social media marketing, online reputation management, website development, creative, CRM solutions, site traffic analysis, ad serving, mobile marketing, research and consulting. It has six offices in Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Dubai.