MUMBAI: Balaji Telefilms announced the appointment of Source Strategic Communication (The Source) to handle its corporate communications responsibilities.Headed by Raju Kane,The Source is an independent strategic communications consulting firm.

The Source had assisted Balaji in projects like Kyaa Kool Hai Hum and Kahaani Ghar Ghar Kii. The Source's mandate includes public relations, crisis management, marketing communication, and financial communication.

 
 
Said Balaji Telefilms MD & CEO, Shobha Kapoor, “The services provided to us by The Source would include public relations, crisis management, marketing communication, and financial communication. The Source would also help Balaji evolve strategies, shape messages, plan effective communication programmes, and then implement them.”