MUMBAI: Social media agency, Social Wavelength, has been appointed by manufacturers and exporters of diamond jewelry, Kama Schachter, to manage its social media marketing activities.

Kama Schachter’s foray into social media is part of the brand’s overall strategy to use digital media to connect with multiple stakeholders such as global B2B customers, jewelry retailers in India and outside India, retail customers, industry personnel and business partners.

Kama Schachter intends to use its social media initiatives to create multiple interactive touch points to reach out to its target audience, and sharing with them, thoughts and ideas arising out of their experience in the jewelry business.

Kama Schachter not only aims to use social media as marketing and brand building tool, but the company also looks forward to simultaneously creating conversations in the space of jewelry, with prospects and customers.

Kama Schachter owner and MD Colin Shah says, "We understand the growing significance of the digital space, to reach Indian as well as global customers and influencers, and with that in mind, we chose to make a start in the Social media space.”