MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

Each time as they get lost in the flavour of the chocolate, the world around them twists and turns giving way for quirky madness and laughter. With this ad, Cadbury 5Star takes forward the idea of getting ‘Lost in Taste at a different level’ with the all new Cadbury 5Star 3D. Mondelez India aims to build on its market leadership in the count line segment as it aims at premiumising the eating experience for its consumers.

The TVC opens with Ramesh and Suresh standing in a lifeless lobby staring at a painting of a calm lake. As soon as they take a bite of the all new crunchy Cadbury 5Star 3D, the painting comes alive and Ramesh & Suresh begin to swim their way into the painting entering a whole new three-dimensional world. The viewers are taken in for a joy ride, when the ‘lost’ antics of Ramesh and Suresh land them up in a fashion show. Ramesh and Suresh are so lost in its taste appeal that they fail to realise that they are walking on a ramp. The audience is taken in for a surprise and they burst into applauding the brave quirkiness of Ramesh & Suresh.

Mondelez India director of marketing Chocolates Prashant Peres says, “With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the twelfth year of our campaign, they continue to tickle the funny bone of the viewers. We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

Building on the 12-year-strong legacy of Ramesh and Suresh, the new TVC conceptualised by Ogilvy & Mather has given the iconic duo a cool look as they swim their way into the 3D world.

Ogilvy & Mather group creative director Amitabh Agnihotri adds, “With the launch of Cadbury 5Star 3D, 'lost' gains a new dimension. The launch TVC takes everything; from entertainment to humour, to look & feel; onto a whole new level. We hope that people will enjoy Ramesh & Suresh getting lost on a different level.”