Mumbai: Pulse Candy, a leading hard-boiled candy brand from DS Group, launches Pulse Ganesh Mahotsav, a celebration blending the spirit of Ganesh Chaturthi with AI technology. The campaign combines iconic pandals across Maharashtra with an innovative digital experience, allowing devotees to visualise their version of Ganesha.

Pulse Candy collaborates with renowned pandals, including Lalbaugcha Raja in Mumbai, Tulsi Bagh Mandal in Pune, Nashikcha Raja, Yaadgar Ganesh Pandal in Aurangabad, and Mecosabagh Servajanik Ganesh Utsav Mandal in Nagpur. To enhance the festival experience, the brand introduces the concept “Meri Bhakti Mere Bappa”, using AI to bring devotees' imagined visualisations of Ganesha to life.

Visitors to these pandals can interact with AI technology through tablets, describing their vision of Ganesha. The system generates personalised images of the deity, subtly incorporating Pulse candy, which is then projected onto large screens for all to see.

DSFL’s marketing GM, Arvind Kumar said: "Maharashtra is a key market for our hard-boiled candy business, with the Pulse Ganesh Mahotsav, we aim to resonate with the young audience, ensuring that the brand remains both relevant and cherished. By blending tradition with technology, the Pulse Ganesh Mahotsav allows us to connect with the youth and the community at large, offering them a memorable experience that resonates with the spirit of the festival. Through this initiative, we aim to celebrate the diversity of choices and the vibrancy of devotion, much like our Pulse candy flavours."

To expand this initiative, Pulse launched a contest on social media and an AI microsite. Users can create their own AI-generated Ganesha images, share them on social media or WhatsApp, and win exciting prizes. This ensures that the festive spirit reaches devotees nationwide, even those unable to visit the pandals.