MUMBAI: FMCG giant Proctor and Gamble (P&G) increased its ad spends for its first quarter ended 30 Spetember but the ratio of advertising expenses to total income reduced compared with a year earlier.

In the first quarter, the FMCG major spent Rs 685.5 million on advertising and promotions, up 8.98 per cent from Rs 629 million a year earlier.

The advertising spend as a percentage of total income was down to 17.53 per cent in the first quarter from 20.81 per cent a year earlier.

Its total income was up by 24.50 per cent to Rs 3.76 billion in the first quarter from Rs 3.02 billion a year earlier.

The company‘s net profit rose 5.82 per cent to Rs 452.7 million from Rs 427.8 million a year earlier.

On 31 October, the global FMCG giant celebrated its 175th anniversary. On the occasion, P&G global CMO Marc Pritchard said, "I‘m proud of the accelerations of social and digital and even the elevation of combining that with public relations. I‘m proud of some of the really breakthrough creativity I‘ve seen on some of the brands. Old Spice continues to be very creative. I like what I‘ve just seen on SK-II and Vicks - some really good work."