MUMBAI: Shingar Group, a 50-year-old in the cosmetic industry, has roped in Percept/H to handle its creative duties.

The group‘s product portfolio contains the popular kumkum, sindoor and kajal brand Shingar, and the popular cosmetic brand Tips & Toes. 
 
Percept/H will be responsible for re-energizing both the brands, Shingar and Tips & Toes. Currently, the brand Shingar caters to the lower and middle segment but it hopes to build a premium image for itself with new product lines under the Tips & Toes brand umbrella.
 
Said Shingar MD Hemant Topiwala., "We look forward to some path-breaking creative and strategic inputs from the agency. At Shingar we are focused on product innovation and hence need to enrich our marketing and brand through equally innovative promotional techniques."
 
Tips & Toes has a large market share in Southern and Eastern India. With the intention to expand its market share and gain acceptance in the Western and Northern markets of the country, the brand is making an attempt to connect to its well dispersed target audience.