MUMBAI: Noshe Group, an advertising, marketing and communications agency, has appointed Sunanda Batra as VP -media buying and planning.

Noshe founder and president Asheesh Sethi said, "With Sunanda leading the media buying and planning department at Noshe, we now have a truly fantastic team of planners, with a diverse set of experiences and talent. Her expertise and knowledge, built over the years owing to her hard work, is bound to take Noshe to greater heights. She is known to be an effective communicator and team leader with proven team building and management abilities."

Batra comes in with over 16 years of experience in advertising, marketing, strategic consulting and media. During her tenure she has worked with organisations such as Mudra Anthem, Carat, TNS, Hindustan Times and Integral PR. She has worked for clients like Hero Honda, Kelvinator, Bacardi, Electrolux, Dabur India and Max New York Life.