MUMBAI: Navia Asia, Starcom MediaVest Group‘s out-of-home (OOH) media arm (earlier known as StarSight) has appointed Cyrus Dumasia as head - Western Region.

Based in Mumbai, Dumasia will report into Navia Asia CEO Sanjay Shah.
 
Shah said, “We have been looking for dynamic and able people to join our team and lead our key businesses. In Cyrus we have found the right combination to spearhead Navia in the western region. I welcome him on board and I’m confident he will bring fresh thinking and interesting insights to the firm.”

Dumasia will work with the Navia leadership team and focus on business development in the region. He replaces Vikas Nowal who had recently quit.
 
On his new role, Dumasia said, “Exciting times lie ahead and Navia provides the right platform to explore the ever evolving world of out of home.”

Cyrus comes with over 15 years experience with stints in publishing houses including Magna and India Today Group besides Star TV. He joins Navia from TDI International where he was business head, Maharashtra and Goa.