MUMBAI: Aneil Deepak, who was senior vice-president, innovation and integration, has been promoted as Mudra Max head of ideas.

Talking about his promotion, Deepak said, “Earlier, my creative role was subjected to TV and films but now with a lot of advertising avenues coming out where ideas can come out of anywhere, I have been made media agnostic. My roles would be varied and I will have to set ideas to as many as 16 units in Mudra Max."

Deepak‘s line of concentration will be sports, promotion, events, rural marketing and out of home (OOH). "In short, now there will be a lot of non-traditional media I will be associated with,” he said.

Deepak, who has been with Mudra Max since the last ten years, specialises in sales promotions, events, rural marketing and out of home communications.