MUMBAI: MRF has joined the Indian Premier League (IPL) bandwagon.

It is sponsoring the Blimp in a deal believed to be worth Rs 150 million a year. The Blimp is a balloon that floats over the stadium. This is the first time that the Blimp will be a part of the IPL.
 
Earlier this week, IPL chairman and commissioner Lalit Modi, while not giving any revenue figures, claimed that the IPL will double revenues from the central pool. This includes the deals done with Colors and Youtube.
 
A recent deal done has been with Karbonn Mobiles which is the telecom category sponsor. It is also sponsoring IPL Nites. This figure is believed to be around Rs 170 million a year.
 
in addition to Karbonn Mobiles, The UB Group is also sponsoring IPL Nites. Kingfisher was the sponsor for the Opening Night which took place yesterday.