MUMBAI: MEC Access, the market-leading entertainment, sports and partnership division of MEC, has been awarded the IP business of ABSIL, a Times Group company.

The mandate to MEC Access is to advise ABS on the best platforms for their IP assets – both existing and forthcoming. MEC Access will also buy these platforms on behalf of ABSIL.

“This is a greenfield area and we are delighted to partner with ABSIL in this exciting venture. The partnership will begin with immediate effect”, said MEC Access national director Rajneesh Chaturvedi.

ABSIL business head Amit Sharma said, “We are pleased to sign on MEC Access as our partner. We look forward to some great communication solutions emerging out of our partnership”.

MEC Access was launched as a specialist division of MEC in 2008 keeping in mind the rapidly evolving communications landscape. Since then, MEC Access has managed some of the most visible engagement initiatives in the recent past – Citi-IPL sponsorship, NIVEA-Femina Miss India partnership, HDFC Standard Life Spell Bee activation, Honda Stunner activation, LG Mallika-E-Kitchen AFP (advertiser funded programme), Nivea For Men – Chennai Super Kings association, Hi5 – King XI Punjab association amongst others.