Mumbai: magicpin, the online platform for discovery and savings in offline retail, has entered into a partnership with Republic Media to spread its message to a wider audience across India. magicpin and Republic Media will jointly create content that will be aired on Republic TV, Republic Bharat and other digital channels. The content will also be available on magicpin’s social media handles.

This will include unique user-generated content shared by customers, retailers and brands that will highlight the benefits of a hyperlocal shopping experience that is a win-win for all stakeholders. This partnership will ensure that the message is delivered to millions of consumers, retailers and brands across the length and breadth of the country, said the statement.

Announcing the partnership on live TV during the prime time debate, Republic Media MD and editor-in-chief Arnab Goswami said, “magicpin is on a mission to make hyperlocal absolutely magical. With over 1.7 lakh merchant partners it embodies the glorious Indian entrepreneurial spirit. As India’s economy bounces back and customer habits change, magicpin empowers users to go local. We are excited about this partnership as we are champions of the Vocal for Local mission and this is a great opportunity to do just that.”

“magicpin is connecting Bharat’s retailers to its consumers. It stands for offline retail – for millions of stores in our country across food, fashion, electronics, and pharma - bringing their products and services to the users’ handset," said magicpin CEO and founder Anshoo Sharma. "This enables users to discover and save at these local stores and retailers to participate in the country’s fast-growing online economy. Our partnership with Republic Media, is to spread our message of ‘Shop Karo, Save Karo, magicpin Pe’ to benefit merchants and customers across the country.”