Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive "Meet and Greet" event with the players of Rajasthan Royals in Delhi.
As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.
The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.
Luminous Power Technologies CEO and MD Preeti Bajaj said, "Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”
Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”
Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals' commitment to solar power 156 homes for ‘26 sixes’ hit during the team's #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise's title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.
