MUMBAI: They have got together for a drive in the front seat. The Tennis Premier League (TPL) and automobile brand Jeep have announced an association for the tournament's sixth season which is to commence from 3 December and end on 8 December at the e Cricket Club of India in Mumbai.

This collaboration brings a fresh category partnership with Jeep as the official drive partner. The brand prides itself upon excellence in tough conditions, perfectly aligning with the existing values of the players and the league. The partnership aims to enable the growth and development of tennis in the country, keeping the long-term vision achievements of these goals in mind.

Jeep India brand director Kumar Priyesh stated, "At Jeep, we’ve always believed in going beyond limits and enabling people to achieve the extraordinary. Partnering with the TPL allows us to support a platform that aligns with our values. We are proud to be part of this journey and look forward to a long-term partnership that will help propel Indian tennis to greater heights."

TPL  co-founder Kunal Thakkur said, "We are thrilled to welcome Jeep into the TPL family as our official drive partner for the upcoming season. Their reputation for resilience and performance mirrors the values we champion. This partnership strengthens our commitment to together nurturing a world-class platform for tennis in India.”

Tennis Premier League co-founder Mrunal Jain further added, "This association with Jeep is a significant boost for TPL, reflecting the growing stature of the league. Jeep’s support not only brings global credibility but also adds immense value to the ecosystem we are building for tennis in India. We are confident this partnership will be fruitful in developing pathways for not only tennis but also for tennis players in the country.”