MUMBAI: Isobar, the digital marketing agency of Aegis Media Group, has been roped in to handle the re-launch of Perfetti Van Melle India‘s corporate website - perfettivanmelle.in. 
 
As part of its new mandate, the agency will give the website a more youthful, informative and interactive outlook while managing Perfetti‘s brands on social media properties such as Facebook and Twitter.
 
Said Perfetti Van Melle India MD Sameer Suneja, "The online medium is one of the most frequent places that people go to both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating and managing our digital identity."