Mumbai: Harvest Gold, a bakery food brand, has revamped its visual identity with a new logo and packaging to strengthen its brand positioning.

With this fresh transformation, Harvest Gold aims to influence the buying decisions of young Indians, and reinforce the brand ethos  'Wahi Swaad, Naya Andaaz', the brand said in a statement on Thursday.  

The new packaging brings several changes in the front panel of the packets, including a personalized call-out in every variant, a wider red strip, use of new-age font, better visibility of product type, and use of logo beyond the seal of the packet, it added.

Speaking about the brand makeover, Harvest Gold's MD Raj Kanwar Singh shared, "The new logo of Harvest Gold is quintessentially Indian. It has been designed keeping in mind the fact that our audience is becoming more diverse every day. The new logo resonates with the vibrant and dynamic spirit of young and effervescent India. The sun in the new Logo reflects the energy and rededicated hope that inspires people to make the best of each day."

The new design will be visible on all Harvest Gold products, as well as in shops, on vehicles, and merchandise starting 9 July.