MUMBAI: GenY Medium (GenY) has won the digital mandate for Express Exclusive, which is the luxury apartments initiative by the Express Group of publications. As part of this mandate, GenY Medium will handle the digital advertising, performance marketing, social media and reputation management for the company.  GenY will also leverage Oracle's data management platform (DMP) – BlueKai, to execute personalised campaigns at scale.

Commenting on the account win, GenY Medium co-founder and CEO Yashwant Kumar said, “We are excited for the opportunity to work with Express Exclusive as this will help strengthen our foothold in the real estate sector. Our analytical and technological method of approach is sure to drive the desired business results for Express Exclusive.”

Express Exclusive chief sales officer Stalin Moolamkoden added, “We are looking forward to our association with GenY Medium as our digital partner. Their expertise in the digital and technological space and their detailed plans across all key touch points give us much to look forward to.”