MUMBAI: Faye Walker joined Metro-Goldwyn-Mayer Studios Inc. (MGM) as Vice President, Worldwide Television Marketing. The official announcement was made today by MGM Worldwide Television Distribution president Jim Packer. Walker will be reporting to Packer.
Formerly head of marketing for The Tennis Channel, Walker will oversee the marketing of all MGM television programming worldwide, including cable, syndication, ad sales, VOD initiatives and campaigns.
She will also oversee the creation of collateral marketing materials in support of new TV programs and feature films made for television.
Among her current assignments, Walker is devising national and local syndication campaigns for MGM's new syndicated offerings of RENO 911! and Chappelle's Show, which have been sold in the top three U.S. television markets - New York, Los Angeles and Chicago.
"Faye is a highly motivated, award-winning marketer with demonstrated leadership skills, creative vision and a proven track record in brand building," said Packer. "In perpetuating MGM's brand throughout the global television arena she will play an integral role toward our overall success."
Walker's work for both The Tennis Channel and GSN earned numerous accolades from marketing industry associations Promax/BDA and CTAM. s