NEW YORK: Integrated marketing communications agency Euro RSCG Worldwide has announced that Euro RSCG Wnek Gosper will merge with Partners BDDH. The combined agency Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners, which was formed earlier this year by Euro RSCG Worldwide's Power of One strategy. This brought together a single executive management team integrated under one financial reporting structure.

Euro RSCG Wnek Gosper is the UK agency of Euro RSCG Worldwide, and part of the Havas group. Its clients include Peugeot, Argos, and Cadbury, and the agency has recently won the Vision Express & Cap Gemini accounts. Partners BDDH is also part of the Havas group previously had been in the Arnold Worldwide network. The agency has clients like Citroen, BMI & Evening Standard. They recently added McDonald's, Travelodge, and Anti-Smoking.

Partners BDDH's chief executive Nigel Long will become Euro RSCG Wnek Gosper Partners chief executive. Euro RSCG's Adam Leigh and Partners BDDH's Simon Toaldo will become the agency's joint MDs. Euro RSCG Worldwide chairman and CEO, Havas president and COO Bob Schmetterer said,"This merger applies Euro RSCG's Power of One strategy on a new and exciting level. It shows true integration between both the Havas and Euro RSCG organisations, bringing together two of the UK's strongest agencies with a complementary fit of people, skills, and clients."

The merger correlates with Havas' strategic reorganisation announced last month, where the organisation shared its plans to drive revenue growth and significantly improve profitability. The group is actively pursuing integration by applying Euro RSCG Worldwide's Power of One strategy, which was launched in the US in May 2002 after a year of preparation and research. Since then it has been introduced in France, Spain, the UK, the Netherlands, and in Euro RSCG's healthcare markets.