NEW DELHI: A total of 44 advertisements were issued to audio-visual media as compared to 5,404 issued to the print media by the Directorate of Advertising and Visual Publicity (DAVP) in 2010-11 as on 12 August.
The DAVP now issues advertisements to 203 audio-visual media and 4648 print publications.
The number of advertisements issued to the electronic media during the last four years is: 94 in 2007-08, 184 in 2008-09, and 325 in 2009-10.
In comparison, the print media received 15,979 ads in 2007-08, 13,077 ads in 2008-09, and 13,829 ads in 2009-10.
The business of DAVP, which issues advertisements of various Ministries/Developments of the Central Government, has increased over 200 per cent in the last five years.
The amount spent by DAVP in 2006-07 on advertisements was Rs 2.46 billion, which rose to Rs 4.72 billion in 2008-09 and was Rs 3.69 billion as on 9 December last year.
