MUMBAI: Cosmos-Maya is launching ‘Bapu’, a new show inspired by Gandhiji, for kids. This development comes soon after the 15th Pravasi Bharatiya Divas, held recently. 2019 also marks the 150th birth anniversary of the Mahatma.
Founded by internationally acclaimed Indian filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya is a leading India and Singapore based Animation Company that produces high quality 3D & 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm, for investments in the media and entertainment sector, has a controlling stake in Cosmos-Maya. The company presently has 13 shows on air including Intellectual Properties (IPs) like Motu Patlu, Inspector Chingum, Selfie With Bajrangi, Eena Meena Deeka, and is working with all major broadcasters in this space.
Out of the many gifts Gandhiji left for kids of subsequent generations, the greatest is instilling in them self-belief. “Be the change you wish to see in the world”, said the man who walked almost 400 km for the Dandi March. Cosmos-Maya has been working on the concept for the past two years. The company aims to not only empower half a billion Indian kids with Gandhiji’s values in a non-didactic format, but also to spread the Mahatma’s teachings to kids world over with entertaining, child-friendly storytelling.
“Kids are an impressionable audience. Hence parental approval is imperative. We aim to make each episode a family affair with parents giving additional commentary.”, Anish Mehta, CEO Cosmos-Maya.
Suhas Kadav, Chief Creative Officer, Cosmos-Maya and creator of the show said, “Bapu belongs to everyone and is a perpetual part of the collective conscious of us Indians. Our show ‘Bapu’ will help kids learn the value of goodness and inspire and entertain in the process.”
Anish Mehta, CEO Cosmos-Maya added, “‘Bapu’ will be a tribute to the man who had the power to shape the thinking of generations. Cosmos-Maya’s biggest IPs are all ‘Swadeshi’. With our production might, we are best equipped as story tellers in the sense that we can exercise our Creative Social Responsibility and communicate Gandhiji’s teachings in a fun but responsible manner.”
