MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.
In the public, health and safety subcategory Tata Motors' Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.
HDFC Bank's campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.
'Lo Kar Lo Baat', Hindustan Unilever's campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.
In the use of co-creation and user generated content OLX claimed a spot in the shortlist with 'Reuniting Memories from 1947' created by Leo Burnett India.
The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.
The sixth shortlisted entry from India is 'beauty Tips By Reshma' for Make Love Not Scars's campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.
The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.
