Mumbai: Digital marketing agency BC Web Wise on Monday announced major changes in its top management. The company has appointed Arijit Basu as VP - strategy & growth, Gaurang Menon as chief creative officer, and Krishal Mehta as AVP - media head.
Commenting on the new development, BC Web Wise founder and MD Chaaya Baradhwaaj said, "Over two decades as a digital agency, we can now see that digital has totally come of age and is becoming a top priority for CMOS and CEOs. It is also getting a bigger share of the ad spend. So today, as we evolve from a digital agency to a marketing agency partner to the client, we are ensuring that we also beef up our top of pyramid strength with carefully hand-picked talent.”
Menon was previously associated with companies such as Madison, and iContract. This is his second stint at BC Web Wise. “Having worked with Chaaya and some of the existing team members years back it’s great to see that the soul of the company is still intact and buzzing after all these years. My mandate is very clear and simple - to help take the Creative product to the next level, along with key stakeholders, and to enable more digital innovations for our clients,” said Menon.
Basu has been in the industry for over 17 years and has made significant contributions to content and business development. Talking about his new role, he said, "As a new fish in the organisation, I look forward to working across different functions and teams in building sustainable growth through strategic planning. My aim is to help build more efficient client offerings via creative solutions and new tech offerings."
“I will be actively engaging in brand discussion for building metaverse and creating NFTs. Exciting days ahead with a visionary like Chaaya at the helm, I am looking forward to exploring a whole new dimension of brand solutions in the digital formats and constructing new age solutions for clients and partners in the coming months,” added Basu.
Speaking about his role within the organisation, Mehta said, “Given the new normal we are rapidly seeing technology adoption like AI, blockchain & IoT which will emerge at the forefront of disruption. It is a privilege to have the opportunity to spearhead the Media vertical with a veteran-like Chaaya and drive the agency’s integrated media. My task is to elevate existing media functions by crafting MarTech solutions with deep tech integration to solve business problems.”
