Mumbai: Continuing its association with ace athletes and sportspersons, Bank of Baroda on Tuesday announced Indian cricketer Shafali Verma as its brand endorser.

“We continuously support the youth of the country through various banking and non-banking initiatives and this announcement reflects the Bank's ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Her personality resonates grit, determination, and dependability which reflects the Bank’s brand ideologies,” said Bank of Baroda MD and CEO Sanjiv Chadha.

Verma became the youngest woman cricketer to play for India in her debut game against South Africa. “She brings in a natural connect with today’s youth, especially women and she exuberates sportsman spirit and qualities on and off-field,” said the bank in a statement. The top-order batswoman is currently playing across all formats for India.

“I am humbled and proud of being associated with an institution whose legacy is more than a century old. I personally connect with the Bank’s forward-looking vision and its futuristic approach in all spheres of banking and technology,” Verma said.