Mumbai: dentsu India has announced the appointment of Arjuna Gaur as chief creative officer (CCO), dentsu Webchutney and dentsuMB. Both agencies are part of dentsu Creative India that brings together creative, digital and PR under one umbrella.

In his new role, Gaur will work toward expanding the creative mandate for both agencies. He will lead creative thought leadership across the network and combine the expertise of dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients, said the agency in a statement.

Gaur will report to dentsu Creative India group chief creative officer India (GCCO) Ajay Gahlaut. “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new-age media," said Gahlaut on the new appointment. "He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

With more than 16 years of experience, Gaur has won over 40 national and international awards. Prior to this, he has held creative leadership roles at agencies like Leo Burnett India, MNC Saatchi Kuala Lumpur, BBDO India, and Grey. In his professional journey thus far, Gaur has worked with brands such as Coca-Cola, Amazon, P&G, PepsiCo, Wrigley’s, Celcom, Airtel, GE India, HP, Apple, Volkswagen, Deutsche Bank and Spotify amongst others. He has also worked with teams that have produced some of the best campaigns of the decade. He has been a filmmaker with Equinox Films, and is a multi-instrumental musician and collector of vintage computer hardware.

Speaking on his role, Gaur said, “The talent and energy of the creative teams at Dentsu Webchutney & dentsuMB are limitless and frankly, a little intimidating. There is no better creative role in the country right now than this.”