MUMBAI: After introducing a giraffe soft toy in a movie, Archies is now going all out to promote the movie. The company has launched a TVC with the cast of Waqt - Bachchan, Akshay Kumar and Geri Giraffe. The commercial stands unique in its approach with Geri Giraffe -- the original Archies creation as the first-ever central character in any Bollywood movie.

 
 
The new TVC upholds the spirit of love and offering with an ode to the very special father-son relationship, and definitely, celebrating the next superstar Geri Giraffe. The 30-second commercial will be aired on Star One, Channel [V] and MTV on 22 April, when the movie releases.

 
 
According to Archies Online COO Youhan D Aria, "The TVC has a very simple creative line and is an apt rendition of the Archies credo. It expresses the simplicity of complex emotions, celebrating the spirit of love - its all-pervasive strength and enduring appeal. It's a representation of what Archies truly symbolises-emotions."
 
 
The background score amid the interplay of emotions touches a chord deep inside to leave an impact, even without any voiceover. A very sleek and crisp execution, the new commercial is sure to bring alive special relationships by its simplicity.