Mumbai: Affle’s Maas, the unified mobile user acquisition platform, has bolstered its leadership team with the appointment of Sushant Tomar as senior director - India and Sharadh Manian as director of supply partnerships.
Tomar will lead the expansion of Maas platform in India and help drive business growth for advertisers and Manian will lead global supply partnerships and drive strategic partnerships for Mass, said the company in a statement.
"We welcome Sushant and Sharadh to our leadership team and wish them a successful journey at Mass," said Mass India chief data & platforms officer & head Vipul Kedia. "Their cross-functional and relevant industry experience will enable us to drive further growth for our platform and strengthen our verticalized offerings for leading advertisers.”
Tomar joins Maas with over 12 years of experience in driving and scaling high-growth businesses across fintech, SaaS, adtech, and e-commerce industries. In his last stint at M&C Saatchi Performance as country director, he played a key role in setting up and scaling the India business. "Digital advertising in India is at an exciting phase with strong tailwinds encouraging the app marketers to opt for a diverse mix of channels and consumer touchpoints to engage with their users. I look forward to onboarding new partners while growing the business with our existing partners," said Tomar on his new role.
Manian comes with over 14 years of experience across SVG Media – A dentsu Aegis Network company, Bertelsmann, and HT Media amongst others. In his last stint at SVG Media – dentsu as director of business development, he was responsible for managing scaled-up global supply partnerships in programmatic and performance marketing. "With an unprecedented surge in digital adoption across the globe, I can’t imagine a more exciting time to join the Maas team. I look forward to partnering with some of the leading in-app and digital advertising ecosystem players to drive business growth through new strategic initiatives, in India and beyond," stated Manian.
