Mumbai: With the countdown begun for the ‘biggest advertising festival’ in the country (to be held 5-7 May), the ad world cannot seem to contain its excitement. And from the looks of it, not even the industry’s top honchos could hold themselves back from a little jig in the office!
Seen grooving to singer-rapper Badhshah’s "Jugnu" track to celebrate the much-looked-forward-to event’s comeback were Madison World chairman Sam Balsara, Publicis Groupe, South Asia CEO Anupriya Acharya, FCB Group India chairman and CEO Rohit Ohri, founder of Another Idea and chairman Goafest 2022 Jaideep Gandhi and Good Brands For A Healthy Life chairman Arvind Sharma.
Watch them groove here:
The Goafest now in its 15th year and hosted by the Advertising Agencies Association of India (AAAI) to facilitate the industry, is back this year after two long years of the pandemic. The ABBY Awards organised by The Advertising Club are also presented during the festival to showcase and toast the best in the business.
This year, the Abbys have tied up with The One Show, a prestigious international award program in advertising, design and digital marketing.
