MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.
Explaining the thought behind the initiative, The Advertising Club president Raj Nayak said, "From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the winning campaign and launch it at GoaFest in April 2017.”
Elaborating further, AAAI president Nakul Chopra commented, "Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We also have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them."
GoaFest chairman Ashish Bhasin observed the growing scope of the festival, saying, "GoaFest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”
The Advertising Club and the Advertising Association of India will release the campaign to call for entries on 19 January, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on 7 April at the Goafest.
