MUMBAI: Goafest Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has witnessed growth in entries for its 2016 edition. The awards that  is held over a 3 day celebratory event in Goa, has witnessed a 25 per cent increase in entries over last year, reiterating the increasing popularity and repute of the awards where the entire  fraternity comes together  to celebrate success.

The Abbys also had many firsts this year such as the   introduction of new categories i.e. 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. TV films that are based on gender sensitivity can be entered in the Special Abby. Young Abby is the response to a long felt need of the industry to reward young creative below the age of 30 who respond to a brief. Two winning Young Creatives will be flown to Cannes as part of Goafest’s Abby’s commitment to the young. Adding further depth to the awards and broad-basing the participation opportunity was the addition of new sub – categories in the Design vertical as well. 

Presented by the Advertising Club Bombay and AAAI, the Goafest Abbys 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 April 2016 to 9 April 2016 at   The Grand Hyatt, Bambolim, North Goa.