MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi.

Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's unique proposition of short, medium and long-form original content to the brand new smart TV.

As part of the offering, to promote the Mi LED TV 4, TVF has released the latest episode of its widely-loved and longest running title, Tech Conversations with Dad – a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Internet favourites, Amol Parashar and veteran thespian, Kumud Mishra, who were last seen as father and son in TVF's superhit web series - Tripling in 2016, will be seen in the first video of 2018, with more in the pipeline. Amol's character - Chitvan - was brought in, on popular demand, in the series that usually features Jitendra Kumar and Gajraj Rao.

TVF COO Karan Chaudhry believes that digital content is making new inroads into the audiences' lives, and Xiaomi's new offering is truly disruptive for the Indian market. “We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series Tech Conversations with Dad in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour,” he says.

Xiaomi India product manager of MiTV Sudeep Sahu adds, “TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”

In a game-changing move recently, Xiaomi launched the new Mi LED TV 4, armed with native apps powering the world’s thinnest LED TV. The Viral Fever's TVFPlay is among the select few that will feature on the TV, making Xiaomi the largest content aggregator library in India. The content offerings now pan out to all three Mi TV’s.