Mumbai: As schools and colleges gear up for the back to school/campus season, Wildcraft India, India’s foremost outdoor brand, is excited to announce its strategic partnership with top quick commerce platforms: Swiggy Instamart & Zepto.

Wildcraft is a consumer-centric brand, committed to being accessible wherever customers shop. This tie-up ensures that Wildcraft’s popular school backpacks and travel accessories are now just a click away for the students, making the shopping experience seamless, convenient and hassle free.

Apart from backpacks the brand is also launching school accessories, travel accessories, clothing accessories and its outdoor apparel range.

“Back-to-school is a peak time for the kids and the parents, shopping for new things. We are thrilled that our partnership with leading quick commerce platforms will now make our most-loved Wildcraft backpacks accessible in a 10 min hassle-free order and delivery. Our partnership with Swiggy & Zepto reaffirms our commitment towards our target consumers and offering them the best shopping experience, ensuring that our customers can access high-quality Wildcraft products quickly and easily”, said Wildcraft co-founder Siddharth Sood.

Wildcraft products are available on Swiggy Mall/Swiggy Instamart & Zepto in major cities including Delhi, Gurugram, Faridabad, Bangalore, Mumbai, Pune, Hyderabad, Kolkata & Chennai, bringing Wildcraft’s school backpacks to a wider audience for quick delivery.

Phani Kishan, CEO of Swiggy Instamart, added, "During the back-to-school season, we understand the need for convenience, especially amidst the hustle and bustle. Our partnership with Wildcraft is about making life easier for parents and students. By offering Wildcraft's top-notch products through Swiggy Instamart, we ensure that essential school gear is just a click away. This collaboration is not just about delivering backpacks; it's about delivering peace of mind and a seamless shopping experience.

On the announcement, Vinay Dhanani, President, Zepto, shared, "At Zepto, we understand that the back-to-school season can be overwhelming for parents and students alike. That’s why we’re committed to providing a wide range of essential school supplies at unbeatable prices, ensuring you get everything you need—from chart paper and maps to a complete set of back-to-school necessities—delivered in just 10 minutes. By partnering with Wildcraft, we’re not just delivering high-quality products; we’re giving parents more time to spend with their children. This season, let Zepto be your go-to for all back-to-school needs, making your life easier and more convenient."