Mumbai: Homegrown consumer electronics manufacturer VingaJoy has announced Bollywood star Jacqueline Fernandez as its brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base.

With the tagline ‘Be Loud, Be Proud,’ the brand is focused on being the first choice of millennials and offers products such as earphones, headphones, speakers, travel chargers, and premium rugged cables that seamlessly integrate into the youth’s style statement. In line with the spirit of the brand, Jacqueline was a unanimous choice as she represents the energy of the youth, the brand said in a statement.

“Jacqueline Fernandez is the perfect face for our brand. She is dynamic, young, and stylish, and a person who has left her own mark in the industry, making her the perfect expression of VingaJoy," said VingaJoy’s co-founder Lalit Arora. "We are delighted to invite Jacqueline Fernandez to join our crew and take our brand's style quotient to a whole new level. We welcome her to the VingaJoy family and are confident she will inspire our consumers to feel proud to be associated with a brand like ours.”

"I am extremely thrilled to be the face of VingaJoy and participate in the brand’s incredible journey of success and innovation," said Jacqueline. "Known as the millennial audio brand, VingaJoy offers seamless tech quality and modern design in all its products.  The company's innovative approach to offer consumer-focused solutions is what attracted me to it. I am hopeful that this association will ensure higher brand recall, and eventually create a larger customer base for VingaJoy.”