Mumbai: Van Heusen proudly announces its new partnership with acclaimed actress Taapsee Pannu as the brand ambassador for its women’s fashion segment. This association aligns with Van Heusen’s commitment to empowering the modern woman through versatile and functional fashion.

Van Heusen celebrates the “Lead Every Role” campaign, showcasing its dynamic and trendsetting product portfolio. From formals to casuals, travel, and evening wear, Van Heusen designs its collections to resonate with ambitious and confident women. Taapsee Pannu, known for her impactful roles on and off-screen, embodies this vision of the modern Indian woman.

Commenting on the collaboration, Van Heusen’s chief operating officer, Abhay Bahugune said, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen's women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”

Taapsee Pannu shared her excitement, saying, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”

Van Heusen continues to expand its presence, offering its stylish collections through 150 stores across India, major department stores like Lifestyle, Shoppers Stop and Pantaloons, and on leading e-commerce platforms such as Amazon, Myntra, and its exclusive website and app.