Mumbai: Health & glow, a homegrown beauty and personal care destination has appointed Tute Consult, an integrated communications firm as its communication partner for driving a two-fold communications strategy for B2C and B2B stakeholders.
Tute Consult will be responsible to build the brand’s awareness and consideration amongst the consumers and strengthen its media presence through strategic communications and planning, said the statement.
The agency aims to create awareness of the brand’s online presence and highlight its revolutionised approach, which offers an innovative, convenient, and quality omnichannel shopping experience from across the country, it added.
“With the industry expecting an upswing and entry of new brands and product innovations, we are looking forward to redefining personalisation and further enhancing the overall experience for our customers," stated health & glow managing director and CEO K Venkataramani. "We aim to take the retail experience to another level and make online shopping even more convenient through our innovative omnichannel offerings as we enter the 25th year with a forward-thinking approach.”
“We believe that the team at Tute Consult, through their vast experience in the sector, has the expertise to drive our vision through a strategic communication roadmap and support us in strengthening our relationship and position in the industry and amongst our stakeholders. We are excited and look forward to great innings," he further said.
The personal care products company has been continually evolving in the beauty and personal care space and is all set to further expanding its in-house brand portfolio along with its own flagship products, said the brand.
“With the changing consumer behaviour, we believe we are at the cusp of the self-care revolution both in the health and beauty industry. Personal care industry is one of the booming industries today with an always-on innovation mode," said Tute Consult founder Komal Lath. "Communication, therefore, has to be in an always-on innovation mode too. Our expertise in the beauty, FMCG and D2C sector over the years has refined our thought process and our approach to communication output all of which we have planned to utilise for the brand.”
