MUMBAI: The household name in home products, Tupperware, has brought on board Chandan Deep Singh Dang as chief marketing officer.

In his new role, Dang is responsible for conceptualising, designing and implementing strategic initiatives to drive the company’s growth in India. This includes developing and launching India-specific products and programmes, building consumer insights, creating relevant communication, brand building, and driving effective incentive and loyalty programmes for the field force. Dang will also handle institutional sales for Tupperware.

Dang said, “Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team, and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond.”

Prior to joining Tupperware, Dang was working with Wrigley as sales director (India & south east Asia).

He started his career as a management trainee with Hindustan Unilever, where over eight years he worked in different Sales and Marketing roles. Thereafter, he moved to PepsiCo India as General Manager, marketing, and category head for the Indian snack foods category (featuring brands Kurkure and Lehar). After two years in PepsiCo, he joined Nokia India, where he spent seven years in different roles.