Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, announced its entry into the ready-to-drink cold coffee category with the launch of Tata Coffee Gold- cold brew.  This latest offering aims to redefine the coffee experience by delivering a unique blend of cold brew maintaining a rounded taste profile without any bitterness.

Tata Coffee Gold is brewed with cold water to retain its smoothness, using only the finest ingredients and is available in three variants – Classic, Mocha, and Hazelnut. Free from any artificial flavourings, it offers an authentic and genuine coffee experience that is both refreshing and satisfying.

Beverages Ltd, Tata consumer products (the ready-to-drink business of Tata Consumer Products)  MD NourishCo Vikram Grover, said, “Our aim with Tata Coffee Gold- cold brew ready-to-drink coffee is to provide an unparalleled coffee experience to our discerning customers. We have meticulously crafted this beverage to cater to the needs of coffee enthusiasts who appreciate a perfect blend of taste, quality, and convenience. With Tata Coffee Gold- cold brew, we are offering a product that delivers a rich, rounded taste without any bitterness, while still providing a cold brewed coffee hit".

Carefully crafted for those who appreciate the finer things in life, this new beverage steeped for more than 12 hours offers a strong, rich, velvety taste that will captivate coffee connoisseurs.  This well-crafted recipe ensures that each sip provides a perfect balance between indulgence and mindful consumption, making it an ideal lifestyle choice for coffee lovers. One of the key highlights of Tata Coffee Gold- cold brew ready-to-drink coffee is its low sugar content, catering to health-conscious individuals without compromising on taste.