Mumbai: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has partnered with Zoya, the exquisite diamond boutique from the house of Tata, to launch its timeless jewels on the platform. Over the last 15 years, Zoya has built a reputation for its expert craftsmanship and distinguished design. Redefining the way jewellery is experienced in India, Zoya creates meaningful pieces of wearable art with the discerning, aesthetically astute woman as its muse. The fine jewellery portfolio on the platform features a curated selection of brands across various product categories. With the addition of Zoya, Tata CLiQ Luxury strengthens its existing portfolio, further bringing together two renowned luxury brands within the Tata Group.
The presentation includes some of the most versatile pieces, including Zoya’s autograph series Aeterna and Samave and includes earrings, rings, bangles, bracelets, pendants, and necklaces, all of which are noted for their versatility in design.
Aeterna is a contemporary collection of rare jewels inspired by ancient symbols of sacred geometry and a testament to the limitless feminine energy. The Flower of Life pattern, symmetrically balanced crossing circles highlighted in clean fractal patterns, and the sacred emblem of the Vesica Pisces, which represents a metaphoric vessel for sacred force, serve as design inspirations for the pieces. The visual language of this landmark collection juxtaposes a highly feminine palette of amethyst, pink sapphire, morganites, and rose gold with powerful abstract design to deliver a collection that is lively and stylish.
Samāvé celebrates the Zoya woman as she journeys through life, reconnecting to the source of her own feminine power and the relationships that nourish her. In keeping with Zoya’s peerless legacy of design innovation, the visual vocabulary of this collection masterfully crafts the heartfelt symbolism of architectural lore into futuristic design. With clean lines in rose and white gold, the new edition presents evocative masterpieces in a contemporary compendium of bangles and chain pendants as well as rings, and earrings that are ideal for daily wear and connect meaningfully with the inner world of the Zoya woman.
Commenting on this launch, Tata CLiQ Luxury chief business officer Gitanjali Saxena said, “We are elated to expand our fine jewellery category with the launch of Zoya on the platform. The brand has carved a niche for itself in the fine jewellery industry in the country. Known for its distinctive style, Zoya’s deep design stories are inspired by the elemental feminine craft jewellery in a way that elevates it to a work of art. Their signature collection, Aeterna, has been innovatively designed, which allows women to style the jewellery with any kind of attire. We are excited to offer this iconic brand to our customers."
Zoya business head Amanpreet Ahluwalia added, “Zoya has always endeavored to craft a world that is truly meaningful for the Zoya woman. Proudly Indian at heart, Zoya translates India’s rich traditional legacy of artisanship into a design language that is contemporary and global in its outlook. Zoya being on Tata CLiQ Luxury is a moment of great pride and significance for us as it is two of the finest consumer-facing luxury brands from the House of Tata coming together. This intersection of excellence illuminates the way forward for luxury. “
Browse and shop from a curated range of fine jewellery from Zoya that can be effortlessly styled with any kind of look.
