Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23.
Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by seven per cent and one per cent respectively compared to Jan-Mar’23. Whereas, news genre observed de-growth in ad volumes in Jul-Sept’23 by seven per cent compared to Jul-Sept’22.
Services and food & beverages sectors retained their first and second positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ was the only new entrant in top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The top 10 sectors together added 80 per cent share of ad volumes during Jul-Sept’23.
During Jul-Sept’23, cars ascended to first position with five per cent share of ad volumes compared to its third position in Apr-Jun’23. Toilet soaps, corporate/brand image and tooth pastes were the entrants in the top 10 categories list during Jul-Sept’23 over Apr-Jun’23. Together, the top 10 categories added 27 per cent share of ad volumes in Jul-Sept’23. Retail outlets - Jewellers descended to second position in Jul-Sept’23 compared to their first position in Apr-Jun’23.
Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with seven per cent share of ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their second, sixth and tenth position during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers collectively added 24 per cent share of ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the top 10 advertisers list compared to Apr-Jun’23.
During Jul-Sept’23, 4.5K plus brands were present on television advertising for news genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.Com and LIC-Corporate were new entrants in the top 10 brand list during Jul-Sept’23. Lalithaa Jewellery retained its first position during Jul-Sept’23 compared to Apr-Jun’23. Out of the top 10 brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.
‘Mortgage Loans’ category saw highest increase in ad secondages with growth of 55 per cent on television advertising for the news genre. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed highest growth of five times during Jul-Sept’23.
During Jul-Sept’23, ‘Hindi News’ was the leading subgenre for advertising on news genre with 17 per cent share of ad volumes. The top five channel subgenres accounted for 54 per cent share of ad volumes during Jul-Sept’23.
