MUMBAI: With summer season descending on the Indian subcontinent, Sun Pharma Consumer Healthcare has roped in Bollywood actor Pankaj Tripathi as the new brand ambassador of Abzorb anti-fungal powder dusting powder. 

In a new campaign conceptualised by Lowe Lintas Mumbai on the theme ‘Apnao Abzorb ka haath’, Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.

While summer is a season of fun and activity for most people, it can also become a period of infection and suffering. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat — fungal infection, rashes and itching.

The ad also aims to cultivate the habit of using the product daily to keep one free from infection and itching. The Kaagaz star plays the role of a proponent for the product and communicates prophylactic usage in his typical style.

Sun Pharma Consumer Healthcare business head Vidhi Shanghvi said, “The new campaign aims to sensitise consumers about the advantages of keeping sweat and its associated problems at bay by using Abzorb dusting powder daily. Unlike regular talcum powders which provide only a cooling sensation, Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.”

Lowe Lintas  president Madhu Noorani said, "Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanor and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work.”