MUMBAI: Adventure-based reality show MTV Roadies has brought onboard Spykar Lifestyles as its official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervour of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.

Commenting on this association, Spykar GM marketing SaiSangeeta Israni said, “Spykar has been the embodiment of fashion in India and loved at large by the youth of the country. Roadies represents the young and restless spirit of the nation’s youngsters and is a perfect showcase for fashion and the never say die attitude.”

Commenting on the association, Viacom18 head network sales Mahesh Shetty said, “Over the years, Roadies has gone beyond the realms of a reality show and evolved as a way of life for the audience. This season, the show steps up further with an aim to stir positive change and create social awareness amongst the youth. We are happy to partner with Spykar which shares our vision of encouraging youngsters to make a difference. As the Style Partner for Roadies, Spykar fits in perfectly with the young India who are ready to face challenges that life brings on.”