NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements. 

With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair every day. 

"Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively, and sparkling personality knits a perfect horizon and panache for our brand. She personifies the key prepositions of changing trends of beauty, health and fitness. We are ready to thrill the gen-next customers together with Shraddha," said Power Gummies founder & CEO Divij Bajaj. 

The actor’s inclusion in the company's marketing campaign could "help a wider range of people to move towards preventive care and nutrition for their health and wellness,'' added Bajaj.

Kapoor revealed that she has been taking two gummies every day for her nutritional needs. 

"As an actor, my constant battle is to maintain my hair health after never-ending hairstyling, which is a must for me. Something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies become a part of everyone's lifestyle just like me," she said. 

Power Gummies claims that their unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free.