New Delhi: - Expanding its international portfolio to bring the best value-for-money products to its customers from Real Bharat, ShopClues.com launched its new online store - ‘Korean Avenue’ - offering over 1,000 affordable Korean products such as beauty and cosmetics, fashion electronics and home & Kitchen appliances.

With the new addition of the K-Beauty range, ShopClues now has a total of 30+ international brands on its platform that are a huge hit among shoppers living in metros, Tier II/III/IV and beyond cities of India. Those looking for exclusive Korean K-Beauty and electronics products that have become quite a rage in India and globally, can now buy them online from ‘Korean Avenue’ that lists a range of exclusive products from brands like Cosrx, It’s Skin, Koelcia, Secret Key, Dermal, Bio Miracle,April Skin, Banila Co, Laneigeand Redbean.

‘Although Korean beauty brands entered the Indian market in 2013, they have caught the fancy of the Indian consumer across market segments only recently. With our new partners on board, and we have put together a portfolio of brands and products that is a combination of popular products and exclusive products. The ShopClues customer is both tech-savvy and trend-conscious, so we have got a tremendous response in the soft launch period. Overall, we are expecting a 15-20% uptick in total orders from cross-border trade.’” said Sanjay Sethi, Co-founder, and CEO, ShopClues.com

Buyers who log on to ShopClues.com can enjoy the affordable, durable and great looking range of products from ‘Korean Avenue’ that include fantastic choices in beauty, skincare, speakers and home decor. Some of the premium products like Korean Healing Bamboo Mat Rug, Secret Key Multi Cell Night Repair Ampoule, Serum, Toners, Face masks, etc. are among the exciting new products that will also be available under the new Korean Avenue range. Similar original Korean beauty products available at much higher cost on other platforms, however given our relationship we are able to pass on the price benefit to our customers.